New Media, Technology and the Brain

It goes without saying that we would not have digital, interactive media without the forward march of technological development.  Over the past several months, as I have begun taking a closer look at how emerging media technologies are changing the world we live in, I have seen over and over discussions both praising and bemoaning […]

Protecting Free Access As Well As Property

A couple of months ago, the digital community was a frenzy with discussion and criticism over legislation being considered by the U.S. Congress to stop online piracy– the bills were commonly known as SOPA and PIPA.  If you don’t remember, see our previous post on the blackout and demonstration by some of the biggest digital […]

Times Square and Social Media In Advertising

This week marks Empowered Communication’s first video blog.  Watch to see an analysis of how some of the world’s most well-known brands are incorporating interactive digital elements and social media directly into their big-board advertising campaigns. Times Square, Advertising and Social Media

Twitter and the Arab Spring

How Africa Tweets

Anyone who followed the Arab Spring developments in early 2011 knows that citizen’s of African nations relied heavily on social media as an integral communication tool for organizing protests.  A map published recently by Portland Communications and Tweetminster visualize the amount of Twitter activity coming out of Africa in the last three months of 2011. […]

Introducing Empowered Communications

A paradigm shift has begun within media that is democratizing communications for billions of individuals all over the world.  The days where publishers, broadcasters, advertisers, marketers, and politicians could speak at masses of viewers is fading away and a new reality where these communications professionals must speak with individuals is taking shape. Personalization of media […]