Social Media and the 2012 Elections

The power of grassroots marketing can not be ignored in politics.  Moreover, the integral new role that social media has played in grass roots mobilization is empowering new demographic segments to participate in political organization like never before. A now well-known example of the key role social media is playing in political campaigns has to […]

Times Square and Social Media In Advertising

This week marks Empowered Communication’s first video blog.  Watch to see an analysis of how some of the world’s most well-known brands are incorporating interactive digital elements and social media directly into their big-board advertising campaigns. Times Square, Advertising and Social Media

Going Viral: Method or Mayhem

A lot of time and effort has been devoted in marketing communications to trying to figure out the perfect recipe for crafting a viral campaign. We all dream of and salivate at the prospects of reaching hundreds of thousands or even millions of digital viewers in a mere hours or days. A recent restaurant review […]

Protecting Free Access As Well As Property

A couple of months ago, the digital community was a frenzy with discussion and criticism over legislation being considered by the U.S. Congress to stop online piracy– the bills were commonly known as SOPA and PIPA.  If you don’t remember, see our previous post on the blackout and demonstration by some of the biggest digital […]

How Africa Tweets

Twitter and the Arab Spring

Anyone who followed the Arab Spring developments in early 2011 knows that citizen’s of African nations relied heavily on social media as an integral communication tool for organizing protests.  A map published recently by Portland Communications and Tweetminster visualize the amount of Twitter activity coming out of Africa in the last three months of 2011. […]

New Media, Technology and the Brain

It goes without saying that we would not have digital, interactive media without the forward march of technological development.  Over the past several months, as I have begun taking a closer look at how emerging media technologies are changing the world we live in, I have seen over and over discussions both praising and bemoaning […]

New Media, Technology and the Brain

It goes without saying that we would not have digital, interactive media without the forward march of technological development.  Over the past several months, as I have begun taking a closer look at how emerging media technologies are changing the world we live in, I have seen over and over discussions both praising and bemoaning […]

Protecting Free Access As Well As Property

A couple of months ago, the digital community was a frenzy with discussion and criticism over legislation being considered by the U.S. Congress to stop online piracy– the bills were commonly known as SOPA and PIPA.  If you don’t remember, see our previous post on the blackout and demonstration by some of the biggest digital […]

Times Square and Social Media In Advertising

This week marks Empowered Communication’s first video blog.  Watch to see an analysis of how some of the world’s most well-known brands are incorporating interactive digital elements and social media directly into their big-board advertising campaigns. Times Square, Advertising and Social Media

How Africa Tweets

Twitter and the Arab Spring

Anyone who followed the Arab Spring developments in early 2011 knows that citizen’s of African nations relied heavily on social media as an integral communication tool for organizing protests.  A map published recently by Portland Communications and Tweetminster visualize the amount of Twitter activity coming out of Africa in the last three months of 2011. […]

Introducing Empowered Communications

A paradigm shift has begun within media that is democratizing communications for billions of individuals all over the world.  The days where publishers, broadcasters, advertisers, marketers, and politicians could speak at masses of viewers is fading away and a new reality where these communications professionals must speak with individuals is taking shape. Personalization of media […]

Going Viral: Method or Mayhem

A lot of time and effort has been devoted in marketing communications to trying to figure out the perfect recipe for crafting a viral campaign. We all dream of and salivate at the prospects of reaching hundreds of thousands or even millions of digital viewers in a mere hours or days. A recent restaurant review […]

Social Media and the 2012 Elections

The power of grassroots marketing can not be ignored in politics.  Moreover, the integral new role that social media has played in grass roots mobilization is empowering new demographic segments to participate in political organization like never before. A now well-known example of the key role social media is playing in political campaigns has to […]

Remember Who You Tweet For

More and more people are being asked to maintain accounts on Twitter as a condition of their employment.  Some maintain official company accounts used for marketing communications, others are themselves branded by the employers they work for and expected to use Twitter as another platform to broaden their audience reach. Modern day journalists, for example, […]

Emerging Media Is New Frontier for U.S. Air Force

Remember when the Internet was born out of the national security community?  Well now, our security institutions are learners themselves where emerging media technologies are concerned.  The U.S. Air Force is embracing new-age media technologies to strengthen their mission to serve and protect. Lt. Gen. William T. Lord is the Air Force chief of warfighting […]

Emerging Media Flexes Its Muscles

The New York Times branded the story “New Economy Rises Against Old.”  I would characterize it as a fight between traditional media powerhouses from the print, recording, and broadcast industries versus the increasingly powerful institutions of the digital age. See, traditional media special interests have known for some time that they were singing their swan […]